Nov 7, 2021
Nov 1, 2021
Acanthophyllia - Donut, Meat, or Deshay's Coral
November/December 2021 issue of CORAL magazine
Acanthophyllia - Donut, Meat, or Deshay's Coral - by Felicia McCaulley, images by Michael Vargas
Sep 26, 2021
ReefTools visits Drs. Foster and Smith and LiveAquaria part 2 - For Posterity
A post from the 2009 Reef Tools visit to LiveAquaria and Drs. Foster & Smith
"ReefTools visits Drs. Foster and Smith and LiveAquaria part 2
Posted on Friday, July 2nd, 2010 at 1:02 pm by Reef Tools
A lot of you have asked for the second part in this series, so here it comes. If you have not had a chance yet, check out ReefTools visits Drs. Foster and Smith and LiveAquaria part 1. We have visited LiveAquaria now for a second time this year, so we will incorporate photos from both visits into this article. If you haven’t had chance to read about LiveAquaria, you don’t know what you’re missing. Many of you have probably ordered both Dry Goods and Livestock from LiveAquaria and Diver’s Den, without knowing much about the company and their setup. Well, we’re here to give you a behind-the-scenes look.
We entered the facility and were immediately greeted by LiveAquaria’s director Kevin Kohen. The first thing we noticed when entering the “coral farm,” is just how clean and organized everything was. The coral farm is comprised of several raceways, where every inch is covered with healthy and colorful corals and clams. East bin in the raceway has a dedicated metal halide fixture on an automated track. The light is constantly moving back and forth to cover the entire tank. This allows the facility to provide the corals the light they need, while saving energy. There are 3 separate coral systems, each with their own controller, skimmer, calcium reactor, kalk reactor, etc. Immediately in front of you, is the quarantine and medication station for fish, where new arrivals are treated. The knowledgeable staff at LiveAquaria places a high priority to provide the livestock with excellent care.
To the right of the fish quarantine station, you will see LiveAquaria’s coral quarantine station, containing several large containers where each coral is placed after being dipped. This setup allows the staff to inspect each and every piece that comes in, and identify any pests that it might carry. The corals are left in the Quarantine station until they are ready to be introduced to one of the main systems. This prevents any pests from entering one of the large coral system. Pay attention here, EVERY CORAL IS DIPPED AND QUARANTINED!! If LiveAquaria puts forth the time, money and effort with 100,000’s of pieces of livestock each year, maybe you should do the same to any new piece you add to your system.
As you walk out of the coral Quarantine station, you come face to face with an incredible show tank. This 265 (84 x 24 x 30) gallon tank is stacked with the most incredible SPS you’ll ever see. Large Acropora colonies “plague” this beautiful tank, along with a wonderful selection of fish and invertebrates (love the Harlequins). From Australian Echinatas, to Acroporas from Fiji and Bali, this tank is enough to make any coral enthusiast drool. If you can pull yourself away from the show tank, you begin your tour of the coral raceways.
I can’t say enough about how nice and healthy the corals, clams, and other inverts were. These are the items you see in the Diver’s Den section of www.liveaquaria.com. Each raceway provides a beautiful top-down view of the livestock, and you can see 360 degrees of pretty much every piece. The raceways seem to just go on and on, with every shade of color you could possibly add to your tank. Once you make your way through the raceways, you enter the Diver’s Den fish section. Most fish are kept in their own container, were they are continuously inspected throughout every day, until they are sold and shipped. Even with the massive quantity of fish, the staff knew exactly what was available, and where it was. We enjoyed seeing some rare species occupying many of these tanks. A huge advantage of this setup, is that it allows the staff to ensure that each fish is eating. LiveAquaria prides itself on selling healthy, almost all of which are used to eating frozen food. This greatly increases the likelihood that your new acquisition from LiveAquaria will do so in your system. This is very important, especially for finicky eaters, or difficult to keep fish.
We can’t say enough about the amount of care given to the livestock, as well as the extreme attention to details provided by the LiveAquaria staff. LiveAquaria offers a 100%, arrive alive, stay alive, risk-free 14 day guarantee on fish, coral, plant, or invertebrates. A 30 day guarantee is offered for each Drs. Fosters & Smith Certified Captive Grown coral.
Stay tuned to part 3 of this series. Please check out their site at www.liveaquaria.com."
ReefTools visits Drs. Foster and Smith and LiveAquaria part 1 - For Posterity
ReefTools visits Drs. Foster and Smith and LiveAquaria part 1
Posted on Sunday, March 21st, 2010 at 11:35 pm by Felicia McCaulley
I'm feeling nostalgic about Drs. Foster & Smith. Please enjoy this post from 2009 when my friend from Reef Tools came to visit our warehouse.
"We recently had a chance to visit Drs. Foster and Smith (DFS) and LiveAquaria in Rhinelander, WI, and decided to share what we saw and learned. We are confident that most of our readers are familiar with the Drs. Foster and Smith, LiveAquaria, and the new Foster and Smith Aquatics websites, but though you would enjoy a behind the scenes look.
First off, we would like to thank Kevin Kohen, Director of LiveAquaria, for taking the time to show us around the DFS facilities, including the coral farm.
This part of the Drs. Foster and Smith visit series, will focus on the Dry Goods warehouse facility. The 300,000 square feet state-of-the-art warehouse, houses any imaginable pet supply items available (and some unimaginable ones too). The sheer number of products DFS stocks is truly staggering. We When an order comes through, a corresponding plastic bin is scanned and the process begins. The bin travels on the “green monster”, a computerized convoy system which travels throughout the massive warehouse.
With this kind of redundancy and automation, it’s not surprising that DFS is able to fulfill an almost absurd number of orders quickly and accurately. Each box is put together by a special machine, then an employee adds a catalog (of course 
) and fills the extra space with bio-degradable packing peanuts (which they house is huge holding rooms). This Green approach to packing, is just DFS doing their part in conserving the environment. Once the orders are ready to be shipped, DFS employees load up a slew of FedEx trailers which have their own parking lot at the facility. DFS ships so many orders, that they actually sort the packages for FedEx, based on their destination. Overall, the operation is top-notch, with every detail carefully planned and accounted for.
We hope you enjoyed this article and photos, please heck back soon for part 2 of this series, which will cover the LiveAquaria Aquaculture Coral and Marine Life Facility”.
Aug 5, 2021
Felicia's take on Reefing in Heels
Kat and I and many other ladies chose heels as our footwear in our #reefinginheels posts because that's what we like. To me, equality is not "being exactly like men." It's "being myself and still being treated equally." If I want to wear dresses and heels every day, that doesn't make me a less capable aquarist. I can do a water change, properly set up a quarantine tank, run a bandsaw, identify marine creatures by scientific name, raise seahorses, help you troubleshoot your protein skimmer, use scientific instruments to test water, write articles about complex reef chemistry and biology for CORAL magazine, and I can do it ALL IN HEELS.
Aug 1, 2021
Reefing In Heels - women in reefing for CORAL magazine blog Reef2Rainforest
Reefing in Heels
02 Aug, 2021
There’s a new challenge taking over Instagram this week called #reefinginheels in support of #womeninreefing. Inspired by Scooby Tu’s post about #sneakersandreefs (a hashtag started by @reefer_nyc), influencer Kat Dhawan (@MetroKat) posted a photo of herself lounging in front of her reef tank and famously wearing her legendary high heels.
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Kat says, “When I started in the hobby my avatar on forums was high heels. I was reminded of that when I saw the sneaker posts. They were by no means prolific or anything, but I reached out to my women reefers on IG chat with a picture of my heels. They all said YES! So we planned on taking pictures and posting them. It went viral of course. It was a subtle reminder of women reefkeepers in a male-dominated hobby. There was just no competition, you know. Haha. Subtle but strong, the community was reminded that women reefkeepers rock. Also, it was just a fun couple of days where the community came together to do something cool, there has been so much negativity lately, some positive fun vibes were needed.”
As a woman working in the male-dominated aquarium industry for around 20 years, I’ve had my share of both negative and positive experiences. I’ve had customers assume I wasn’t knowledgeable and been ignored when shopping at fish stores. At worst, I’ve been touched inappropriately at work by male coworkers and customers. I even had a scary close call with a customer who was angry that I turned down his advances too many times. Some women who have left the hobby cite incidences like these as the reason.
I’ve also had some great experiences, especially in recent years connecting with other women in the reefing world. The #womeninreefing culture is so positive; we know that by lifting each other up, we lift ourselves up at the same time. I constantly see women on social media stand up for and support other women reefers, helping them build confidence and to be the best reefers they can be.
Women in Reefing (WIR) is an official group and MACNA event that began in 2018. A large group of women decided it was time for a meeting, and MASNA offered them a scheduled meetup opportunity in order to attract new members. The group’s primary mission is to celebrate and acknowledge the successes of women in the reefing industry and hobby.
MASNA public relations spokesperson Joanne Vegas says, “WIR is one of a couple of special interest groups who have come together through the advent of social media to give underrepresented groups within the hobby a place to join with like-minded individuals and create community. At MACNA 2018 in Las Vegas, Women In Reefing held its first in-person meeting in which dozens of women joined the get-together, we shared stories, introduced ourselves to each other, and held raffles sponsored by supporting organizations. Since that MACNA, WIR has held a meetup; either virtually or in-person at every MACNA event. WIR continues to live and breathe through an online Facebook Group, giving women in the community, and their supporters, and opportunity to connect, build, and share in their reefing journey year-round, regardless of physical location.”
WIR is currently searching for more volunteers. If you would like to help, please reach out via the Women in Reefing email, Facebook, YouTube, or Instagram.
@reef_felicia, my own submission to #reefinginheels
There are so many women who have supported or inspired me personally. Kat referred me to work for Marine Depot, a job I loved and will always cherish. My friend Kelly Delevergne works hard on the Women in Reefing event at MACNA on top of a full-time job and twin girls. Some other women aquarists I’ve admired are Saltwater Aquarium and Reefkeepers admin Lori Johnson, marine biologists Hilary Jaffe and Paula Carlson, aquarium biologist Laura Canella, reef muse Caitlin Lee, Marine Breeding Initiative’s Kathy Leahy, aquaculturist/marine scientist Karen Brittain, entrepreneur Joy Meadows, GARF’s Sally Jo Headlee, entrepreneur Linda Close, SCUBA shop owner Jessica Pickering, artists Rachel Fogle and Michelle Renee Allbright, influencer Cyndi Reyes Taylor, seahorse breeders Alyssa Gabriel and Tami Weiss, PADI dive instructor Nicole Helgason, veterinarian Alyssa DeLucci, and so many more. Obviously, there are many other women in the aquarium trade and hobby who are not mentioned here…
I can’t forget the men in the industry who have been especially supportive of my career and reefkeeping endeavors – Kevin Kohen, Bob Fenner, Matthew Pedersen, Richard Ross, Ben Johnson, and Kevin Erickson. Without you as advocates, I wouldn’t be where I am today.
Women In Reefing Share Their Experiences
I decided to ask some other women who posted a photo for the #reefinginheels challenge about their aquariums as well as their personal experiences as women in the hobby. I asked them, “Would you mind telling me a bit about your tank? How long have you been in the hobby? What have your experiences been like as a woman in reefing? Have any particular women or men supported your journey? Do you feel like the hobby is welcoming to women? Is it more or less welcoming now than it was when you started your tank?”
“My name is Leianne aka @c0ralista_ on Instagram. I am a novice reefer with a passion for responsible fish keeping, social media transparency, and empowering females in the hobby. I have a mixed reef residing in a 40-gallon, 23 x 23 x 19, Eshopps Aqualine cube, a 10-g Lifegard Aquatics AIO softie tank, and a 75-gallon planted cichlid tank. I got my first freshwater tank at 8 years old and but only have been in reefing for 3 years. My experience being a woman in reefing has been mostly positive but there are occasional moments where I am not taken seriously or have been mansplained to like any woman in a male-dominated environment, but thankfully most of my interactions with others have been an absolute pleasure.
Kat (metrokat) in particular has always been in my corner and encourages and drives me to be the best I can be… but honestly, I am inspired by the whole reefing community and their love for the hobby and their willingness to help each other. We all want each other to succeed and I think that is such a beautiful thing. I think the hobby is in general welcoming to women but definitely has grown to be more so since I started.
While I have always loved aquariums and the ocean, reefing has become a huge part of who I am and gave me the opportunity to grow and experience life in ways that I may not have explored otherwise. It is so fulfilling and humbling to watch my little piece of the ocean grow and thrive but what I didn’t expect to find was the camaraderie and support the reefing community has for each other and the hobby. This love is what inspires me to help others in whatever way I can.”
Natisha Hall, @xtishtishx
“My tank is 9ft long, 3ft wide, 2ft tall, and its total volume is 20,000 litres [528 US gallons]. It will be a mixed coral reef eventually with a few oddballs. I plan on having a stingray and a ribbon eel along with all the beautiful fishies. I have been in the fish hobby for three years and doing saltwater tanks for one year. I did not want to start a salty project without doing ample research, so I spent a year on that before I set up this tank. Marines are a big jump up I have found—in patience, money, and time. It’s a lot more difficult to recreate a sea environment than it is a freshwater environment, so I wanted to be absolutely sure I know what am I doing before I even started.
“I have been quite lucky in this hobby as a whole, I know there is a lot of sexism surrounding women in this hobby, but I have never had any bad experiences with it personally; no bad comments on insta or anything, but I see a lot of girls’ accounts that get rude comments if they post pics of themselves alongside their tanks. A lot of men in the hobby assume the tanks are their boyfriends’ and things like that, or say, ‘You wouldn’t have this following if you didn’t have boobs.’
“So it is an issue for girls in this hobby I know, but personally, I just get a lot of surprised males. I keep some predator fish as well, and this especially is a man’s world. Girls are few and far between, but I think we are getting more women lately. I have found that women care more for the animals and men care more for ‘the setup.’ I have worked in an aquarium shop where the customers were 90 percent male, I was the only female staff member as well.”
“My current setup is a 4-year-old, 65-gallon mixed reef aquarium. It houses many different types of corals, several inverts, 4 starfish, and 15 fish including my original pair of clownfish from when I started the hobby 6 years ago. Throughout my reefing journey I have asked myself, ‘Am I in the right hobby?’ many times. Because some men can be really nasty towards a woman, especially if she’s doing something better than them. Aside from that, I do believe that a lot of the exposure I got, in the beginning, was because I am a woman and that helped me grow in the hobby in many ways. I’ve had a lot of support from both men and women through my reefing journey and made many friends. I am proud to be part of the ‘women in reefing’ community because it’s full of support and positivity. I believe the hobby is much more welcoming towards women now than it was years ago when I joined, and that makes me happy. I can now answer my own question, I definitely am in the right hobby!”
Michelle Renee Allbright, @bombchellecreations
“I’ve been a saltwater hobbyist for about 10 years now and an overall hobbyist for about 14 years. I started with freshwater, and then moved to saltwater.
“At the start, being a woman in reefing presented a lot more challenges. 10 years ago it was a lot more male-dominated than it is now. I didn’t really discover Facebook groups until about a couple of years after I started in saltwater, but I definitely had my fair share of struggles. I’ve been harassed, dismissed, laughed at, bullied, etc. But over the years many people learned to respect me. People’s words or actions never interfered with my passion for the hobby. It never made me afraid to continue to be involved. It’s funny, since I was a little girl I’ve been a huge Disney fan. One of my favorite quotes is from the movie Mulan, when the emperor says, ‘no matter how the wind howls, the mountain will not bow to it.’ I always remembered that and that’s how I carry myself today. How ironic that it’s a movie about a woman who can fight right along with the men!
“Not to say I didn’t have my moments of weakness but that’s where friends came in. I made many along the way. I used to help manage a small Facebook group with my friend Page Foster, and that was always my safe space where my gender was never a factor. Lori Johnson was another who immediately became protective over me in the page she used to manage. She was an immovable force of a woman and I loved her. Her passing was incredibly difficult.
Metrokat too has continually been a huge advocate for women in the hobby and has spent a great deal of effort helping others be recognized for their talents.
“In 2018, I became involved in Aquashella and greatly supported and respected by Shawn Hale and George Mavrakis both as a hobbyist and a UV aquatic artist. Obviously, my biggest supporter throughout the years has been my husband, Jimmy. He’s loved watching me grow within the hobby and has carried an infinite amount of water buckets for me.
“Personally speaking, I feel like today women don’t face nearly as much resistance in the hobby compared to when I started. We still face our challenges but we face those no matter where we go. I couldn’t be happier to be a part of this community and all the growth it has gained. No matter the gender, it makes me so happy when more and more people fall in love with the hobby and I can’t wait to see where it goes.”
“I’ve been in the reefing hobby for about 6 years now. My partner, Andrew with Sin City Corals, and I jumped into the hobby together with our first tank being a 20-gallon. We now together have a main display of 60-gallons, an anemone tank of 120-gallons, and a 170-gallon frag tank.
“We have supported each other, but he’s always teaching me the most with all the new corals he brings home because, you know, it was a good deal! Being a woman in reefing has definitely been different than some other hobbies. It has been welcoming, but other women that also enjoy the hobby can sometimes be hard to find and we’re always shocking the male community. This hashtag, #reefinginheels, has opened my and others’ eyes to the many women that are out there and killing it! I say hats off and keep it up.”
Monique Heyward, @my_saltwater_chronicles
“I have a Red Sea Reefer 750 XXL, 200-gallon mixed reef tank that I started in August 2020 as a gift to myself after graduating from UCF in Fall, 2020. I transferred over all livestock and live rock from my previous Reefer 350.
“My parents have always had freshwater and saltwater tanks in the house when I was growing up, so in March of 2019, we broke down our 55-gallon cichlid freshwater tank and started with a Marineland 60-gallon reef tank using a canister filter.
“If it was not for the huge saltwater hobby community on Instagram, I personally do not believe I would have been where I am right now with the tank. There is so much to learn, the hobby is consistently evolving! When my father and I first started the reef tank, we were using the knowledge and expertise he had from the late 80’s early 90’s. We did not know of the vast amount of stores in the Orlando area dedicated to the hobby; there is Top Shelf Aquatics, World Wide Corals, Living Reef Orlando, etc. So the Instagram community has definitely pointed me in the right direction.
“As a woman, I have found other women in the hobby who have tons more experience in the hobby than I do and felt very comfortable reaching out to them in times of need, and just for pure understanding of how this hobby works.
“I would definitely say that this is a welcoming hobby for all genders and all races. In the beginning, I learned a lot from two particular hobbyists I met on Instagram, a woman out of Massachusetts and a guy from California, I am forever grateful to them! I learned all about skimmers, proper lighting, the benefits of live rock, creating and maintaining a refugium. They truly helped me get to where I am today. All across the world, I have met tons of people who are happy to share with me, answer any questions I may have, and even ask me for my advice on their builds/projects. The men in the community are very respectful of the Women In Reefing footprint and it is always exciting to have friendly competition like the most recent #SneakersAndReefs vs #ReefingInHeels, the guys support us just as much as we support them, it is a beautiful thing.
“When I first walked into a local fish store as a new member of the hobby, it was a very overwhelming experience. Between the price tags and fancy equipment, it was a lot to comprehend. About a year later I tried again after having more conversations with fellow hobbyists and gaining personal experience in the hobby. I felt more confident to go into an LFS with a plan and allow them to execute my goals within my budget. Here I am a little over two years later and filled with much more expertise, experience, and knowledge to walk into any LFS. This hobby is always changing and always growing.
“Attending the reef shows, watching YouTube videos, and having conversations with multiple people in the hobby I am certain I learn something new every day and I owe it all to everyone I follow and those that follow me on Instagram. We are a community and I could not be more appreciative of everyone I have crossed paths with. This hobby will take you on a wild ride but I do not regret any of the twists, turns, or loops it has sent me through, I am looking forward to the next 50 years.”
“I’ve been in the hobby for eight years now. My experience about being a woman in the hobby has always been nice. Men were surprised that I was the one knowing a lot about corals and fish whenever I walked in a shop, but I’ve always had nice talks and have made some friendships with men and women thanks to this hobby. And I’m lucky to have made friends all around the world via Instagram, Facebook, and YouTube. I don’t have any particular person who supported me; I get so much support, I love every encouraging word that’s been sent to me. And I read every message. I try to respond to them all. The hobby is welcoming to women more and more, we just have to work a little bit harder to make sure we get heard. It’s becoming more and more accepted that women can be coral and fish nerds just as much as some men in the reefing hobby.”
Andrea Christine, @caffeinated_reefer
“The tank pictured is a RedSea 750xxl. It’s been running since April and was an upgrade from a custom 90-gallon I’d had running for three years. I also have a 32-gallon bio cube, a 40-gallon cube in the kitchen, and a 13.5-gallon softie tank. All were set up within my first year of the hobby, and I’ve been in it for 3 ½ years. My husband jumped from years of freshwater to saltwater. I figured I should jump on the train with him or risk getting run over. Before long, it became more my thing than his. In the beginning, it was obvious it was a male-dominated hobby but it didn’t deter me from asking questions or keep me hiding behind my husband at the LFS. No matter how embarrassing, I asked all the noob questions and asked them again when I was confused.
“I’ve always been more comfortable around men than women, so I’m sure that colors my experiences differently. I have encountered men with a snobby attitude. Some I walk away from. Some I stand my ground and prove I know what I’m talking about. I think it has more to do with their prowess as a reefkeeper than it does with me being a woman. I’ve found myself more comfortable as time has passed, but again, that’s just time spent learning, growing, sharing, and communicating unrelated to sex.
“I do feel the hobby is open and welcoming to women. Social media seems even more accepting of women than men but I think that’s a whole other monster.
“I’ve been blessed by falling into the right path with the right people. Marc Levenson, Hilary Jaffe, Kat Dhawan, and Travis Wilkinson (Fish of Hex) are some of the more recognizable names who were mentors in the beginning and have blossomed into true friends. Countless others, men and women alike, have become friends and a brain trust when something needs discussion.”
Brooke Hering, wife of @jaegers_reef
“Not gonna lie, I used to hate the tank,” said Brooke Hering, wife of @jaegers_reef. But over the years I’ve grown to (secretly) like it. Our kids love to watch the fish and crabs. They get so much joy out of it, so seeing it through their eyes has really made me appreciate it.”
Other Noteworthy #reefinginheels Contributions
Even some of the men reefers participated in #reefinginheels. Some posted photos or videos of themselves in their wives’ heels, and some chose to pose in other types of footwear. David posted his flippers in front of his reef tanks with the hashtag #reefinginheels.
Greg Trax, the art director for SaltwaterAquarium.com, posted this hilarious picture of the famous leg lamp from the 1983 holiday classic movie “A Christmas Story” next to his tank at home to show support for women in reefing.